""Iconic MTV EMA statues customised by leading contemporary artists and designers to help fight HIV""
As part of the MTV Staying Alive 15th Anniversary celebrations, The Future Tense worked with a diverse group of leading contemporary artists and designers to create unique interpretations of the iconic MTV EMA.
The unique works were exhibited and auctioned at a star-studded gala event, held at the St. Pancras Renaissance hotel in London.
Internationally renowned artists Yinka Shonibare MBE, Ryan Gander, Dave White, D*Face and Remi Rough along with designers Lee Broom, Sabine Roemer and Philip Michael Wolfson took their inspiration from a wide variety of sources, resulting in a range of exciting sculptural works.
Sabine Roemer worked with Gemfields’ Zambian emeralds, with the finished work featuring a bird with two one-carat emeralds on its tail, whilst Swarovksi partnered with Philip Michael Wolfson to create a Superman-inspired piece. Dave White took inspiration from his popular and thought-provoking Endangered Species series to recreate the camouflage of the Amur Leopard, and Ryan Gander produced a freestanding table lamp as part of an ongoing series where the conceptual artist attempts to produce functional objects in an ad hoc manner.
The EMA is the world famous award handed out to winners at MTV’s annual music awards show, which has showcased the hottest acts in music in a different European city each year since 1994.
This project is the first – and currently only – time that the company has allowed any third party to make any changes to the visual appearance of the award.
The MTV Staying Alive 15th Anniversary featured a headline performance by Lianne La Havas, and raised over £250,000.back to projects