On 9th September 2017, as part of Broadgate’s Autumn ‘Shaped By Design’ initiative, Exchange Square played host to Broadgate Cycle Design Day – London’s first ever event dedicated to cycle design. The square was transformed into a buzzing hub of cycling craftsmanship and innovation – organised by The Future Tense founder and passionate cycling enthusiast, Ed Bartlett – and featuring everything from yoga on the green to free bike maintenance checks and police marking.
Broadgate Cycle Design Day focused on innovative independent British companies from East London and beyond, and was curated to showcase a wide range of cycling-related products and services, from custom framesets and lightweight folding bikes, to pannier bags, ponchos and smart cycle storage solutions. Each exhibitor was chosen for their commitment to excellence and innovation in design and manufacture, with multiple award-winning products, and several on show to the UK public for the first time.
Exhibitors included Tsubasa – state of the art custom composite frames; Grafton Saddler – bespoke leather work and bicycle saddle upholstery; and Hummingbird – an ultra light, compact folding bike. A full list of exhibitors can be found in the sidebar.
The event – which was completely free to the public – included secure on-site parking for 200 bikes. In addition to the market, attendees could also participate in workshops, talks and demonstrations including:
• Yoga for cyclists
• Wheel building
• On-site bike doctor
• Rollapaluza 250m head-to-head sprint challenge
• Police cycle security marking
• Live Wheelsuckers podcast
• Coffee from Volcano Coffee Works
Broadgate is a 32-acre central London neighbourhood adjacent to the transport hub of Liverpool Street station, and is the largest pedestrianised urban neighbourhood in central London. An estimated 65 million people visit Broadgate every year. This is expected to increase with the opening of the Elizabeth Line at Liverpool Street in 2018.back to projects
Date: September 9th 2017
Partner: Produce UK
Curator: Ed Bartlett