"A weekend of themed events to make the launch of Lonely Planet Street Art"

For the UK launch of the Lonely Planet Street Art book, The Future Tense partnered with renowned Bristol contemporary art institution Arnolfini to program and run a series of themed events across Easter weekend.

Bristol – home of legendary street artist Banksy – is one of 42 key international cities included in the book thanks to its dynamic street art scene.

As part of the launch, Arnolfini’s auditorium hosted the UK premiere of the ‘Saving Banksy’ documentary – recipient of a New York Times Critics’ Pick award – including an introduction and live QA with director, Colin Day. A second showing included a talk panel featuring several of the key protagonists from the film, including Ben Eine and Blek le Rat, as well as Street Art author Ed Bartlett and the Godfather of Bristol graffiti, John Nation.

Other events included a book signing, and live public painting with Ben Eine, Blek le Rat, Sickboy, Kid Crayon, Deamze and Silent Hobo, sponsored by Montana Cans.

The event marked the first visit to the city by Blek le Rat – known to be a key influence on the work of Banksy – and hundreds of fans gathered to watch him paint and sign copies of the book. A lucky few even went home with a stencilled cover.

Ben Eine also left a gift for the city by way of a semi-permanent mural outside Arnolfini. Using his trademark large-scale letterforms, the artist left the cryptic message ‘ALONE’. This could be a nod to Arnolfini’s original move to it’s dockside location in 1975, or perhaps a reference to the extremities of wealth and homelessness in the city, or even a play on words relating to Lonely Planet. As always with his work, it’s left open to interpretation.

Press

The Future Tense worked with a variety of local and national press, as well as partners and key participants to generate significant awareness and footfall, including:

  • Competition with Bristol 24/7 to win tickets for the UK premiere of Saving Banksy
  • Live radio broadcast with BBC Bristol
  • Dedicated listings on all Arnolfini sites and social media
  • Social media coverage via Lonely Planet UK
  • Dedicated article via Montana Cans
  • Social media coverage from all participating artists (over 100k followers)

Results

  • All 100 allocated books sold
  • Over 300 people attended the Saving Banksy screenings
  • Over 250 uses of the #LPStreetArt hashtag on Instagram across the event
  • Over 13,000 Bristol street art fans reached via targeted Facebook ad
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